The National Association of Secondary School Principals and the National Association of Elementary School Principals have teamed to provide building principals assistance for strategic communications: providing the exact message you want to send to a specific audience/group.
This new endeavor, Principal’s Portal, provides administrators with a tool kit with links various other tools and extra strategies to assist principals with additional resources to share positive information about your school. Using the strategies contained in the Portal can help you reap benefits from your normal format for communicating to various groups ( staff, parent groups, civic meeetings).
If you would like to explore this further, please go to: http://www.principalspr.org/